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We know that exhibition PR and marketing doesn't survive on snappy PR headlines, irresistible exhibitor promotions and don't miss visitor attractions - though they do help! It's about delivering all these - and more - to the right audience to ensure every marketing pound is maximised and mirrored in measurable results.
With a comprehensive series of services that meet organsiers' requirements. ShowPR can help make the most of marketing budgets in the most cost-effective and result-orientated way: footfall. So put your feet up, and we'll explain...
From a focused PR campaign through Visitor and Exhibitor Promotions, pre-show bulletins and e-magazines as well as Event Management, Show PR offers exhibition organisers a wide range of specialist marketing support services, either as individual services or as a complete package fine-tuned to meet the needs of your in-house expertise/resource and budget and, importantly, those of the target audiences.
ShowPR - focused exhibition PR and marketing in Print, in Person and Online.
Show PR is an autonomous division within Wildish Communications, an established successful and innovative business-to-business public relations and marketing services consultancy. From a strong journalistic background, Wildish Communications has developed niche skills that apply, in particular, to a variety of industry sectors including:
Manufacturing and associated engineering industries
Building/construction sector
Customer and field service (customer relationship management) software
Business information services
Grounds care (greenkeeping and open space management)
Food
Wildish Communications' sister company, Communication Graphics, specialises in the production of brochures, advertisements, newsletters, website and exhibition stand design as complementary services.
ShowPR is headed up by:
Colin Hoskins
With 25 years' journalistic experience, Colin spent 14 years playing a key
role in the success of Findlay Publications' Machinery magazine, then during
his latter two and a half years as editor of Service Management magazine.
Wendy Moore
Wendy has extensive experience as a personal assistant to directors and senior
marketing managers in industrial and consumer industries and achieved the
CIM Certificate in Marketing in 1996.
The success of every press relations campaigns depends as much on understanding the needs of the audience (magazine editors and their readers, as well as exhibitors and potential visitors) as it does on being able to successfully negotiate a thesaurus.
With an established pedigree of newspaper and magazine journalism, coupled with an enviable B2B PR and marketing background, Show PR generates ready-to-print, pertinent editorial show preview copy tailored to the information needs of busy professionals. Editorial coverage of the right type is a cost-effective foundation for a successful marketing campaign.
Show PR's press relations expertise extends from magazine pre-show coverage
through exhibition website management and maintenance to e-newsletters and
through to on-site support.
Educational programmes, seminars and conferences are not only essential ingredients that organisers use to add value to the time spent by visitors at the show, but they are also critical in enabling busy professionals to justify time away from their desks.
ShowPR is well-versed in every aspect of managing a wide range of added-value events, including programming hot button sessions and selecting appropriate crowd-pulling speakers (as well as managing them) and co-ordinating before and during the event with the appropriate multi-media technical staff.
ShowPR’s regular (and necessary) contact with exhibitors puts us in the ideal position to collect and collate information for show guides and catalogues – often major frustrations for organizers and exhibitors alike.
Our contract publishing service for catalogue production extends from producing either a pure editorial product or working with an advertising team to generate page revenue.
We’ve already got market-savvy copywriters, and we team up with the best designers and the best printers and fulfillment service providers to offer an unrivalled one-stop service.
Converting relevant PR and marketing collateral into hard-hitting and effective exhibitor and visitor promotional copy is quite a balancing act! Websites (blogs), e-newshots, advertisements, tickets, and pre-show newspapers and pocket guides can (and do) all benefit from a standardised branding and awareness programme.
Where appropriate, ShowPR will undertake pre-show contra-deal negotiations with magazines and associations, for example, based around either exhibition space, advertising and marketing services such as co-operative data sharing and mailing.
Importantly, by working closely with a wide range of publishers, we can help build contra lists, thus minimising 'direct' costs to event organisers.
Show PR's experience of working with, and for, exhibition companies embraces:
IOG SALTEX (Institute of Groundsmanship/Ithaca)
IOG Scotsturf (Institute of Groundsmanship/Ithaca)
Tooling (Ithaca Business Media- nee Penton Media Europe)
Inspex (Ithaca Business Media- nee Penton Media Europe)
Computers In Manufacturing (Ithaca Business Media - nee Penton Media Europe)
Design Engineering Show (Ithaca Business Media - nee Penton Media Europe)
Time Compression Technologies (Ithaca Business Media - nee Penton Media Europe)
Motion & Control (Ithaca Business Media - nee Penton Media Europe)
Productivity Partnerships (600 Centre), now in its 11th successful year
Productivity in the North (600 Centre)
SKF international press conference, Holland
SPRI Basque Industrial Development Board conference, The Dorchester, London
DEA Global Press Conference (six countries including USA), Turin
Mikron European Press Conference, Lugano, Switzerland
Plus extensive involvement with client open houses staged over the last 16 years.
Address:
ShowPR
36 New Road
Chatham
Kent
ME4 4QR
Tel: 01634 832221 Fax: 01634 832224
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